About

Hey — I'm Vikram.

I'm a guitarist, flutist, filmmaker, and consultant living between Tijuana and San Diego. I've spent years building a life across borders, and this site is where it all comes together.

If you're here, you probably found me through one of my videos, my music, or maybe someone pointed you this way. Either way, welcome. Let me show you around.

The Music

I play guitar and flute — blues, bossa nova, Latin, world fusion, a little bit of everything that moves me. I'm putting out shorts with chord charts, songbook breakdowns, and studio sessions. If you play or want to learn, there's something here for you. You'll find a lot of that on my YouTube channel.

The Films & Characters

I produce documentaries and character-driven content. You might run into Lord Barry — an old-world philosopher who speaks in Spanish and says what most people are thinking but won't say out loud. Or Machito Ruiz, a salsa bandleader in Tijuana whose story I'm documenting in a series called The World According to Machito. That lives on the Tijuana Batman channel.

The Playbooks & Guides

I've written digital guides on cross-border living, real estate, language strategy, Latin dance, and more — drawn from real experience, not theory. You can browse those right here in the store.

The Consulting

Through Black Book Latitude, I work one-on-one with creators, entrepreneurs, and people building something across cultures. If you need help with brand clarity, positioning, or figuring out how to turn what you know into something that pays — that's what I do. You can book a call and we'll talk.

Where to Find Me

Thanks for stopping by. Have a look around, grab what's useful, and if something resonates — reach out. I'm not hard to find.

— Vikram